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Why to invest into a Web site?

Do you remember the first fax machine? Today, having an email address is practically essential for your business, but that in itself is not enough .

With a Web site you will:

- improve the image of your business
- save time in presenting your products or services and your organization
- reach more people who don't know you now
- be contacted by potential partners
- INCREASE YOUR BUSINESS

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What to consider Before Starting Your Site
If you are just starting to build a Web site or revising a current one to increase its effectiveness you should keep the following things in mind.

Web sites should
• be useful.
• be designed with a real purpose in mind, and the designers should make sure they fulfill that purpose.
• work quickly: don't keep your visitors waiting.
• be structured in such a manner that visitors can find what they need quickly and without fuss.

Forget cool. Think useful.

Front Page ? Shopping Cart ?

1. Distinguish your Web site
Your Web site will be among millions of other Web sites. Capricorn has already conducted surveys about the competition on various industries and has the ability to tailor one to your needs.

2. Graphic resources
A Web site is a necessary extension of your business and enables you to reach more customers and prospects. Capricorn will help you create an attractive and graphically rich site for low-cost, short turn around time with maximum impact -- and you don't need to be technical to do it.

3. Database Integration
Your Web site should be connected to your database(s). Sometimes it is also useful to integrate a database (customers, products...) into your Web site. The Capricorn Network offers different solutions.

Five Essentials tips for Any Web Site
Once users find a site - through a search engine, by reading a URL in a magazine ad, or by being sent to the site from a link of another site - there are certain things they'll expect to see no matter what. Ignoring these important elements will mark any site as amateurish, not worth visiting again and can even be a means of annoyance to potential clients.

1. Deliver what is promised. Key words chosen should be related to your line of business and lead the visitor to a sizable amount of information of your site.
Say a Web user types "car repair" into a search engine, and Auto Mile Car Dealership turns up among the sites that list "car repair" in their keyword sections. That site had better have more than just a line reading, "Our repair shop is open 12 hours a day" to justify listing "repair" in the keyword section. Otherwise, that user will be angry to have wasted the time visiting the site, only to learn there's no information on car repair there.

2. Quick download time. The classic mistake that many companies make is to include a large photo or sound or video clip on the web site. Often, it is the CEO, who is saying something useless like, "Welcome to our web site; we hope you like it." The problem is, graphics and sound take a long time to download compared to text.
For a Web user with a 14.4 modem, waiting four minutes for something that is boring is bound to make the user run away from the site. Many interesting visual effects can be created on Web sites that don't take long to download. For example, skinny horizontal graphics that stretch across the screen take shorter time to download than large ones that use a lot of vertical space. Black-and-white graphics load faster than color ones.

3.Company information is easy to find. It's essential to place the Web site somewhere in traditional real-world space, so always list a physical company location. Even more essential is to include an address, as well as phone and fax numbers. Some Web visitors want to call a company or mail in a order rather than email it. Usually, this information provides reassurance that the site belongs to a real company and not a con artist. Sometimes the Web user just wants the information because he or she is more comfortable with traditional contact methods.
On the Web is doesn't matter if a company is in Maine or Maryland. With the click of a mouse, it's just as easy for Web users to reach one as it is the other. But nobody is living completely in Cyberspace yet. Users want to know where the companies are in the real world. Perhaps the customer lives near the company and would like to visit or maybe they'd just find it interesting to know that a cactus greenhouse is located in Vermont.

4.Update frequently. Most web site administrators update their sites at least once a week. This time-intensive task consumes a lot of labor. Keeping the site updated and refreshed is key for companies that expect visitors to return. There is so much action on the Web that it's tempting for visitors to jump somewhere more exciting if your company's site bores them.

5.Facilitate visitor interaction. One of the big advantages of this medium is that it allows users to interact immediately. They can send email, fill out a form, enter a contest, or request information the instant they have the urge. And they expect to be asked - it's part of the fun and entertainment of browsing the web. A site with no "user feedback" e-mail forms, no games to play, or no forms to fill out is a site that will sit untapped.

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