FRENCH IN THE UNITED STATES:

French, THE BIGGEST ETHNIC MARKET after the Hispanics...

NY & FL :
>280 000
people
French
Territories


CA :

3.6 million
learned French
at school
FRENCH IN THE US IN 2013:
129,520 people living in the
US were born in France >>+3.5%
FRENCH SPEAKERS IN THE US:
2,070,000 use French in their
home on a daily basis >> 2nd
language after Hispanic*
(when
Chinese dialects are not combined)

...cultivating, billions of dollars in the United Sates!

AMERICAN SAY
<< J'ADORE >> TO FRENCH


- French is the 2nd MOST STUDIED LANGUAGE, preceded only by Spanish >> Percentage of all learners: 12.3%

- France is the 2nd MOST VISITED EUROPEAN COUNTRY by Americans : 6.6 million in 2013

- 6000 French companies are in the US serving consumers interested in French products

- US imports from France amount to over $46.4 billion in 2013 >> more than Australia and Brazil combined !>
PROFILE
Who are the French-speaking people?
- Highly Educated
- A strong buying power
- Interest: culture, gourmet, entertainment, French products, luxury products
- Hobbies: traveling, music
TACTICAL TIPS 
- Local and national media are available to cover the market. 
- Capricorn knows the most effective sources of major media. 
6 magazine + 2 radio + 100 website + mailing list package available

Netcapricorn.com Marketing & Advertising agency that explores International Markets
Sources
- census.gov/ atout-france.fr/ diplomatie.gouv.fr
- en.wikipedia.org/wiki/Languages_of_the_United_States
- en.wikipedia.org/wiki/List_of_most_commonly_learned_foreign_languages_in_the_United_States
- gizmodo.com/the-most-common-languages-spoken-in-the-u-s-state-by-1575719698

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