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Accidental Tourist

 

Users find new Websites by accident more often than they do from ads, emails, or banners.

Search engines 45.8%
Word of mouth 20.3%
Random surfing 19.9%
Magazines 4.4%
By accident 2.1%
Newspapers 1.4%
Television 1.4%
Email 1.2%
Banner / Web ads 1.0%
Other 0.9%
Don't know 0.7%
Radio 0.4%

Source: IMT Strategies. Data based on a 1999 telephone survey of 360 Web-using U.S. residents. age 18 or older. Respondents were asked, without prompting, for the primary way they discovered new Web sites.


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