The language used in advertising is a very particular one. It cannot simply be translated because it requires a profound cultural and idiomatic background to understand and transmit inherent allusions, connotations, double meanings, puns or slang expressions. Our team members have lived in many different cultures and have acquired a deep understanding of such specific forms of expression. We do not translate word by word but rather we adapt texts for their use in communication, advertising and publicity, so that the original meaning of the text is fully communicated to your target group(s) in the desired language. We can also advise you regarding specific branding questions - sometimes a word that sounds good in one language might be tasteless or offensive in another.

Consulting a dictionary is not the practical medium to solve the commercial translation problems. Such mistakes could be costly.

Our service is not only the translation by professional translators but also specific work by marketing consultants to fit the marketing languages.

No surprises, no time wasting: We will take care of everything. You don't have to add the links one by one, you will find images and animations where they belong. It's just another language!

At Capricorn all translations are handled by native speakers of the target language(s). The results are not word-by-word translations, but rather smooth flowing and accurate documents reflecting your company's message.

Apart from their linguistic competence, our associates have sound vocational training in their areas of expertise. The marketing language fits to the culture.

The point we're trying to make is simply this. Today, America's Hispanic and European markets are increasing markets and lot of online stores are not yet opened. You need to be able to rely on skilled professionals to make sure you are communicating precisely, effectively and accurately.

Our consultants provide a service to fit the section to the visitors: language, presentation, colors.

Our process:

1/ to download your Web site

2/ to translate the section(s): a translator

3/ to overview: an Internet marketing consultant

4/ to improve (language, colors...): a designer and a marketing associate

5/ to upload the section

We take charge to upload the new section on the Web site (new pages, links).

Getting started is easy. Click here to learn more!

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