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Our global and extensive know-how covers a complete range of business skills: Marketing & Sales, Communication, Design, Information Systems, Project Management.
In 1999, 6 French and
Americans with international education and experience realized the
enormous opportunity of the new Internet business world. They consider
tourism and expatriates' markets need advertising services and products.
They believed in the international implications of the Internet, the
actual facts, numbers and the globalization still confirm that hypothesis. With limited resources, Cyril Toullier was able to successfully run the business, developing new products with leaders in publishing (France. com, France Press). In 2000, the first on-line magazine in France (Journal du Net) interviewed Cyril Toullier regarding those markets. The 2001 crisis forced
companies to find high quality and good ROI advertising products.
Capricorn sales increased thanks to a highly targeted and wide range of
products. Capricorn shared expertise about those niche markets with a
monthly B2B newsletter. Companies
like Air France US, Moulin Rouge, and La Tribune advertised for the first time on-line. In 2002, Capricorn
developed its position on the markets and secured customers exclusivity,
products, and continued to grow. Companies like Le Monde, Alcatel, and
Lancel find the right exposure with Capricorn.
Towards the end of 2002, Cyril Toullier shared his idea with
Capricorn's partners that he wished to set up his own company, owning 100%
of the shares. He negotiated an international agreement with leading
publishers such as Le Monde. In 2003, Cyril Toullier
set up Apricora LLC, a company taking over Capricorn's activities. Cyril
Toullier invests $140,000 in the new company. Capricorn-Apricora LLC signs
up key partnerships (Avis, Shuttle company) and publications (Paris. org.)
during a critical time in tourism. Since 2003, Capricorn-Apricora
LLC works with “supply and demand” of U.S. advertising targeting both
tourists traveling to France (#1 visited country in the world) and French
living abroad, more specifically in the U.S. (20% of French living abroad
are in the U.S.). In 2004, Capricorn-Apricora
LLC enlarges the catalog of products and expertise in spite of the
“French Bashing,” which was a difficult business time.
In 2005, despite losing key publications in the catalog as well as increased competition, Capricorn-Apricora LLC continues to develop sales. Some companies (such as Aubade, D’Artagnan, Doctors Without Border) used Capricorn-Apricora LLC network's publications such as VoilaNewYork.com. In 2008, Cyril projects an increase of sales and partnerships with companies to both enlarge the catalog of services and products offered to clients.
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