Define your marketing strategy
Capricorn can help you define your marketing strategies. With our analyses of your business, we can help you to segment your market, define your messages, sharpen your approach, and fine tune your support and your business model. We can help you increase notoriety and acquire new clients with advertising, sales support through affiliations.
The language used in advertising is a very important. It cannot simply be translated because it requires a profound understanding of culture and idiomatic expressions to understand and transmit inherent allusions, connotations, double meanings, puns or slang. Capricorn works with 7 languages and 20 ethnic groups.
Depending on your preferences and constraints, Capricorn will create appropriate media plans. Suggestions may consist of a mix media gathering, street marketing, the exploitation of traditional media, or digital technology. Capricorn individually customizes solutions based on the specific client preferences and constraints.
Visual message definition
Capricorn's expertise includes the skills needed for any communication in design and marketing to achieve your visual graphic. Imagination and precision combine to offer customized and effective visuals.
The segmentation of a market can be defined as the identification of subsets of buyers sharing common needs and similar buying habits.
Capricorn believes that dramatic increases in return on investment occurs when communication is diversified and directed to segmented groups.
Being conscious of each organization's symbolic and actual image, Capricorn will build a communication strategy adapted to its history as well as its future objectives.
Through website audits, we will analyze your organization's services and catalogs of products. We study the strengths and weaknesses of the website and communication material. We study the competition. We identify your targets and how to increase traffic and maintain this traffic. Information is provided on how to motivate this traffic to register and order products. We suggest other sources of revenue for the site and ways to reduce website costs.
Advertising & Promotion
Analysis of results
Increase your presence on media
Affiliation is a technique that allows a web merchant to distribute its catalog of products on affiliated websites on a commission basis. Capricorn helps companies to decide on the real opportunities as sometimes an affiliation is not appropriate for the company long term goals. Capricorn advises on the decision, the policy, and builds affiliations.
Social Media Marketing
Start a page, add content, develop a real interactivity, measure and get your return on investment.
Meet face to face, introduce the product or give consistency to a brand, to products. Street marketing operation allows to establish a brand, and sometimes direct sales.